When it comes to holiday lets, looks do matter. The way you furnish and decorate your property plays a huge role in attracting bookings, encouraging repeat stays, and securing glowing reviews.
At escapetonorfolk.com, we’ve seen firsthand how a few smart furnishing choices and thoughtful decor updates can transform an underperforming property into a guest favourite. Whether you’re starting from scratch or refreshing an existing space, here are our top tips to help your holiday home stand out and stay booked.
1. Start With Your Ideal Guest in Mind
Why it matters: Families, couples, pet owners, or luxury seekers — different guests want different things. Tailor your furnishing and decor to suit the people you want to attract.
Pro tip:
- For families: Think durable sofas, wipe-clean surfaces, high chairs, and twin beds.
- For romantic escapes: Cosy throws, soft lighting, and a luxurious king-sized bed work wonders.
- For dog-friendly stays: Add washable rugs, water bowls, and even a small outdoor shower area for muddy paws.
2. Comfort Over Style (But Aim for Both)
Why it matters: That trendy designer chair might look great in photos, but if it’s uncomfortable, guests will notice — and mention it in reviews.
Pro tip: Choose furniture that’s stylish and functional. Invest in comfy mattresses, sturdy dining tables, and seating that encourages guests to relax and stay a while.
3. Stick to a Cohesive Colour Palette
Why it matters: A coordinated look feels calm, professional, and well thought-out — exactly what guests want in a holiday space.
Pro tip: Stick to soft, neutral tones with pops of colour via cushions, artwork or accessories. Coastal blues, sandy beiges, and soft greys are always popular for Norfolk lets.
4. Go Easy on the Personal Touches
Why it matters: While a few decorative items add character, too much personalisation can make guests feel like they’re intruding in someone else’s home.
Pro tip:Avoid family photos and overly niche decor. Instead, opt for local artwork, tasteful prints, and subtle nods to the area — like a framed Norfolk map or beach-themed ornaments.
5. Durable Materials = Long-Term Wins
Why it matters: Holiday homes get more wear and tear than regular homes. Cheap or flimsy furniture will cost you more in the long run.
Pro tip: Opt for stain-resistant fabrics, scratch-proof flooring, and furniture with replaceable covers. A bit more investment upfront means fewer replacements later.
6. Think Instagram-Worthy Touches
Why it matters: Guests love sharing their getaways online — and a photogenic property can act as free marketing.
Pro tip:Add a statement piece like a feature wall, hanging chair, or quirky neon sign. Just one “wow” element per room can make your property more memorable and shareable.
7. Layer Your Lighting
Why it matters: Good lighting makes a space feel warm, welcoming, and versatile — especially in the evenings.
Pro tip: Use a mix of ceiling lights, table lamps and floor lamps. Install warm bulbs (not harsh white!) and consider dimmers where possible for added ambiance.
8. Add Practical Extras That Impress
Why it matters: Thoughtful extras create memorable experiences — and often lead to better reviews.
Pro tip:
- Add a reading nook with a comfy chair and local guidebooks
- Include plenty of storage (guests hate living out of suitcases!)
- Offer blackout curtains for better sleep
- Provide hangers, hairdryers, USB ports, and good Wi-Fi
9. Don’t Forget Outdoor Spaces
Why it matters: In Norfolk, outdoor living is a big draw — especially in the spring and summer months.
Pro tip: Add outdoor seating, a BBQ, fairy lights, or even a firepit. If you’re near the coast, an outdoor shower or storage for sandy gear is a great bonus.
10. Keep It Clean and Clutter-Free
Why it matters: Even the best furnishings won’t save a cluttered or dusty space. Cleanliness is one of the top reasons guests leave negative reviews.
Pro tip: Create simple storage solutions to keep things tidy between stays. If you’re managing the property yourself, build a regular cleaning checklist — or partner with a local team (like us!) to handle it for you.
Final Thoughts
Furnishing and decorating your holiday home isn’t just about making it look nice — it’s about making it feel right. When guests walk through the door and feel instantly relaxed, you’ve already won half the battle.
At escapetonorfolk.com, we help owners across Norfolk present their properties in the best possible light — from styling advice and photography to full listing creation (including drone footage and video tours). And the best part? It’s all included when you let with us — with no upfront cost.
Want a Second Opinion on Your Property Setup?
We’d love to help. Whether you’re planning your first holiday let or looking to increase your current bookings, our Norfolk-based team is here to support you.
Get in touch for a free property review
Next-generation holiday letting – Based in Norfolk, driven by data.